If you’ve found yourself reading this, you’re likely in the market for quality made beard-care products (if you’re not, I at least hope you enjoy your visit here).  But you if you are, you may be happy to know that deciding to be a patron during you’re visit will do more than just care for a well groomed mane for yourself or your favorite grizzly man. The mission behind The Lake Affect is to draw attention to, and support every facet of life that defines those of you in touch with your inner mountaineer.  Rather than appeal to the side of humanity that cares more about their #blessedlife and whatever the Kardashians are up to, we’d rather make an effort to keep the appeal of enjoying the physical world and the phenomena that mother nature can produce.

So Congratulations, aspiring woodsman! Through using our products to sculpt a beard that would make Abe Lincoln proud, you would be supporting the idea of moving humanity away from a sedentary fate, towards a more stimulated, dynamic lifestyle. Maybe, you can help the Lake Affect to inspire change in others.

“Look deep into nature, and then you will understand everything better.” – Albert Einstein